Product Builder & Manager · Business Strategist · Consultant · Speaker

I turn complexity into solutions people actually use and need.

20+ years across global corporations, Web3 education, and startup building. Now I help SMBs and founders launch tech-powered solutions. No hype, just things that work.

NatyShi - Product & Business StrategistNatyShi logo overlay

Trusted by

British American Tobacco
The Coca Cola Company
The Clorox Company
Platzi
Think&Dev

About

From corporate product developer & strategist to startup product builder.

20+ years leading physical product & manufacturing processes and R&D end-to-end, combining business strategy and innovation for global companies like The Clorox Company.

Pivoted to Web3 and AI education & product for B2C and B2B segments at Edtech startup reaching 300K+ students.

Now building my own tech-powered solutions and providing consultancy for SMBs, startups and enterprise. Same throughline: turn messy problems into things that actually work.

Read my story →

20+

Years of experience

+30

Products built (+100 SKUs delivered globally)

$260M+

Net sales contributed

AI, Agents, Automation & Blockchain

Core toolset